Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America Is Critical to Your Business and Your Brand (Audiobook)
Product details
| Management number | 240622673 | Release Date | 2026/07/16 | List Price | US$9.84 | Model Number | 240622673 | ||
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<p>Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment. Black STILL Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J. P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab.</p>
Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America Is Critical to Your Business and Your Brand (Audiobook)| Book format | Audiobook |
|---|---|
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | December, 2018 |
| Publisher | Tantor Media, Inc. |
| Original languages | English |
| Language | English |
| Digital audio file format | Audiobook |
| Narrator | Allyson Johnson |
| Recording time | 5 h |
| Assembled product height | 1.5 in |
| Assembled product weight | 1 lb |
| Bisac subject heading | Business & Economics, Social Science |
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